… or “What it really takes to get me to buy your product”
By Alan Hansford
Please watch the video … or read the article below.
Today I’d like to talk about the six simple steps in getting customers to buy your products and services. To get everyone on the same page, let’s quickly run down the six steps in the buying cycle.
Step 1: Buyer must be aware of their need.
Step 2: Buyer must be aware of the seller’s product.
Step 3: The Buyer agrees that the product reasonably addresses an “essential need”.
The word “essential” is important here, and we’ll get back to it shortly.
Step 4: The buyer agrees that the product is reasonably valued.
Step 5: The buyer is willing and able to purchase.
And finally, …
Step 6: The buyer actually consummates the sale. Read more…
… or “I’ll gladly pay you on Tuesday, for a hamburger today”
By Alan Hansford
Please watch the Video … or read the article below.
Part of the “50 Ways to Improve Cash Flow” Series.
Hello, I am Alan Hansford with StartupNutsAndBolts, where we talk about how to move your startup products into the market, and strengthen your business.
Today I would like to talk about five specific strategies to protect your cash flow when extending credit to customers. These five strategies are part of the “50 Ways to Improve Cash Flow” series.
So let’s begin. The most obvious form of credit is the “I’ll send you my product now, and you can pay me later” … or as Wimpy from the Popeye comics might say … “I’ll gladly pay you on Tuesday, for a hamburger today”.
But if you’ll allow me, I’d also like to point out another type of credit that we routinely extend to customers … that being the basic trust, that if my company commits the people, the time and the resources to win your business, that you will order and pay for my product or service. There’s a lot riding on both forms of credit that we extend to our customers. Read more…
An Introduction to the “50 Ways to Improve Cash Flow” Series.
Hello, I am Alan Hansford with StartupNutsAndBolts, where we talk about how to move your startup products into the market, and strengthen your business.
Today I’d like to talk about the top 10 guidelines to improve and protect your cash flow. These top 10 guidelines serve as an introduction to the “50 Ways to Improve Cash Flow” series where we dig deeper into specific strategies that you can apply in your business or startup. Read more…
Hello, I am Alan Hansford with StartupNutsAndBolts, where we talk about how to move your startup products into the market, and strengthen your business.
Today we get the site up and running with the “50 Ways to Improve Cash Flow” series is a list of specific strategies for improving and protecting cash flow. The list covers areas such as how to extend credit to your customers while avoiding the pitfalls, how to improve your collection efficiency, how to enhance your cash flow systematically, as well as other cash planning concerns. The series also offers suggestions on how to reduce your cash needs, as well as how to react when situations change. Sometimes even with optimum management of your receivables and payables, it’s still necessary to look outside for external sources of cash. Several practical suggestions are offered here as well.
As we know, cash flow is the net difference between what you pay out, and what you receive in. Clearly we would like this difference to be positive and growing. Since we can improve cash flow either by reducing what we payout, or by increasing what is paid to us, we need to monitor both items very closely. The 50 ideas below should give you some ideas about how to improve your cash flow in startups and mature businesses alike. Read more…
